Moral Imaginations, led by Phoebe Tickell, are doing amazing work around a concept called Imagination Activism. The link here tells the story of our work with a London council to build “Imagination Activism” throughout the organisation, rippling out into the local borough to work with communities. Over 8 weeks, Moral Imaginations trained 32 Camden council officers, from repairs to planners, in a course designed to expand their imaginations and equip them with tools to be ambassadors for the imagination within the organisation. People learned how to include future generations in decision-making, ask the question ‘What would Nature say, if Nature had a voice?’, and stand up to business as usual, building the confidence to speak up for what they believe matters.

Imagination Activism is an approach which trains people to build and stretch their imaginations to think and see differently and create new systems from those perspectives. It is about shifting perception and translating that into action that wasn’t previously deemed possible.

The training unleashed a wave of energy and change throughout the council, built psychological safety, and grew long-term, ethical thinking. We are now working with Camden to embed this thinking into the governance of the organisation, bringing future generations, nature and ancestors into decision making, and expanding out the training to others, including Camden’s senior leadership, to continue building the movement.